Exhibition stands need to make an immediate impact, and the first impression has to be right. Your brand is vitally important, this includes your organisation’s brand, and the brands of your products or services. All exhibition stands need to support their brand, but you also need to consider the experience of visitors, and the people working on the stand.
Exhibitions can be very busy environments. Hopefully, this means they’re filled with lots of visitors. It also means they’re busy with many different exhibitors, all competing for attention. Exhibition stands need to stand out from the crowd, and it’s the Designer’s job to make sure they do. You might achieve this with attention-grabbing features, such as colourful banners, or eye-catching lighting. The choice is yours. Always remember that your brand is a treasured asset. Exhibition stands need to reinforce the brand, and its message. The logo is important, but it doesn’t stop there. You need to think about the values of the brand as well. How well does your design convey the brand’s proposition? This is a question worth asking at all stages in the design process, to make sure your stand is on the right course. And, should it be the company brand, or the product brand? In almost all cases, it’ll be both.
Exhibition stands are also about people. When a passer-by decides to visit your stand, will they want to stop for a while? Create a comfortable environment, your stand should be a place that visitors enjoy. If they do, they’ll stay long enough to understand your message. Finally, we shouldn’t forget the people who work on exhibition stands. They have a job to do, that’s selling your message, product or service. They need to sell effectively, and it’s always a good idea to involve them in the design process. Make sure your stand design helps them to do their job. How exhibition stands should look depends on many different factors, but there are two important rules to follow. Always work with your brand, and never forget the people.