When planning to show your goods and services at an exhibition, design is a vital consideration. You need to insure that you get the most from your investment. That’s why it’s important to take time, and think very carefully about your exhibition design.
Individual people may pass your stand only once during the day. They could be your future customers, so it’s important to make the right impact immediately. Exhibition design is the key, because the first impression is visual. Exhibition design needs to achieve a number of things, and they’re all equally important. To begin with, you need to attract attention. There’s no point in being too subtle, your exhibition design needs to stand out. Remember, all the other exhibitors are competing with you. People have limited time, and they act instinctively. Incorporate something eye-catching into your design.
Secondly, your exhibition design needs to be welcoming. Once you have people’s attention, you need to draw them closer. Your stand needs to be inviting. Think about comforting things like seating. You could also offer people refreshments. If it’s practical to do so, serve them a cup of coffee, or a glass of juice. The next thing is that your exhibition design must support your brand, and its values. Don’t stop at having a big logo. Think about what your brand stands for, and reflect this in your design. Finally, you’re there to make a sale. Your exhibition design needs to make this is as easy as possible. Make sure your design allows you to move through the sales process smoothly. Think about things you need close-to-hand, like computers, free-samples, or order forms. Make space for these important items. There’s no easy, ‘one-size-fits-all,’ solution to exhibition design. It all depends on what your objectives are, on what products and services you offer, and on how your brand is positioned in the market. It’s worth investing plenty of effort in the early stages, and getting your exhibition design right.